Users will soon have a new feature that allows them to cut down on the volume of artificial intelligence-produced media appearing in their timelines. This move comes as the company announced that it now features in excess of 1 thousand million content made with AI.
Testing and Rollout
This change is undergoing trials over the next few weeks before a full-scale release. This development coincides with a rise in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding content creators on a competing service only show AI-generated videos. A significant portion of this content is deemed low-quality AI content, a term for inferior, bulk-generated content that is frequently illogical or surreal.
“We know from our community that numerous viewers enjoy content produced via AI tools, ranging from computer-generated images to educational videos, and we want to give people the option to adjust the amount of that, according to their own preferences,” stated a spokesperson.
AI on the Platform
The service disclosed that there are now 1.3bn videos on its app labeled as made with AI. Overall, over 100 m pieces of content are added to the app each day, making AI content a relatively small part of its overall inventory.
Customizing Your Feed
Members will be in a position to limit or boost the level of AI-generated videos they watch by using the topic control feature in the application and selecting “AI-generated content”. Other topics that currently be controlled under the tool cover current affairs, clothing, cosmetics, and movement.
Content Labeling and Policies
The platform’s rules mandate users to identify convincing artificially created content, and it forbids harmful fake videos of public figures or crisis events. Any realistic AI video that is unmarked can be removed under its terms of service.
Additionally, the service will from now on apply an AI-generated label to content created with its built-in AI features, or identified by an collaborative effort for identifying AI-generated material. This measure is designed to deter users from seeking to evade the labeling process.
AI Literacy Programs
The platform is also establishing a two million dollar educational fund for professionals and institutions to create learning resources about ethical AI use. This initiative will assist non-profit groups specializing in teaching computer science.
Content Safety Approach
TikTok has defended its content review process, following controversy over proposals to make redundant hundreds of safety staff in the United Kingdom. TikTok is expected to reduce hundreds of positions in its user protection department in the UK capital, with trade unions and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A trust and safety lead stated that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by removing the most harmful content prior to it gets reviewed by humans. The company stated a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its machine learning processes.
It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a significant AI assistance is proving valuable operate efficiently.”
